Below are concepts, definitions, and related articles which are relevant to understanding business issues particularly from the perspective of the entreprenurial engineer and engineering management. Several are used in the EE/353 and CS/394 class at Stanford University. Recomendations are also encouraged. Please e-mail these to Venture-Concept for evaluation.

Entrepreneurship
The Questions Every Entrepreneur Must Answer
Business Association for Stanford Engineering Students
Stanford Business School Program in Entrepreneurship Project Submission Form 
Successful Entrepreneurs Tell Where Great Ideas Come From.....myths and realities
How to write a great business plan
Example business plan .....ADhawk Corporation

Marketing
The Marketing Mix
Insight into identifying customer needs and appling a tecnology's unique contribution......STOCKPOWER INC.
To Become a Mass MediumWeb Must Be Freed From PC
Computers Are for Girls
The rise of the "Net Generation" stands to transform marketing
The Competitive Dynamics of Network-Based Businesses


Management
Chief Executive Officer (CEO) Skills Inventory
Why Should Anyone Be Led by You?
Managing Away Bad Habits
How to Make Better DecisionsIn Fast-Paced Environment
The Employee Management Relationship
Managing the task not the person
Making a Good Hire
Fly by Night, Sell by Day    Managing sales is different from any other kind of management
How management teams can have a good fight
The Myth of the Top Management Team
Fair Process: Managing in the knowledge economy
Real Work
A New Mandate for Human Resources
Making the Deal Real: How GE Capital Integrates Acquisitions
The Necessary Art of Persuasion

Manufacturing
Why (and How) to Take a Plant Tour

Product Development
Launch Your Product Without Getting Sunk
Knowing a Winning Business Idea When You See One
Technology Integration: Turning Great Research into Great Products
IBM's Research Cutbacks Now Seem to Be Brilliant
Spark Innovation Through Empathic Design
Defining Next-Generation Products: An Inside Look
The Search for New Killer Apps, Systems That Change a Company
Developing Products on Internet Time

Strategy
Definitions of Strategy
What Is Strategy by Michael Porter
What's Wrong with Strategy?
Value Innovation: The Strategic Logic of High Growth
Strategy and the New Economics of Information
Going Where the Money Is (THE PROFIT ZONE)
Price/Features Matrix
The New Business-Cycle
Foresight, Complexity and Strategy

Companies
IBM:          Becoming a growth company again
Intel:          The silicon age it's just dawning ( and the DRAM system chip)
Microsoft: Microsoft's Future
Motorola:   Strategy for Cellular phones
Netscape: Strategy Redux
The PC Industry: Morgan Stanley Overview
Yahoo: Challenges AOL As a Portal to the Web